Say Good Bye to the Commercial-Free Tivo

In an episode of "The Simpsons" this weekend, Marge fell in love with her new TIVO machine the moment that she found out that it allowed her to skip past the commercials. It looks like NBC made a deal with TIVO that will put viewer's commercial skipping days to an end.

From AdAge:

As part of the agreement, NBC Universal's 14 TV networks and 10 NBC-owned and -operated TV stations will be able to sell TiVo's interactive "tags," or onscreen icons viewers can click to see longer-form commercials, in combination with other NBC products. NBC Universal also will subscribe to TiVo's StopWatch commercial-ratings service, which gathers second-by-second information on how TiVo viewers watch programs. Under the partnership, TiVo and NBC Universal will work together to develop additional advertising products and will share revenue where appropriate. (Full Story)

So, in addition to changing the way that they deliver their commercials, NBC will be able track viewers' TV watching habits?